rugazy.brand@gmail.com
Welcome to Rugazy
Rugazy is an independent Moscow-based clothing brand developing fashion as part of urban culture and creative community.
We create stylish, eco-friendly and affordable clothing, supporting local production and a young creative team.
We create stylish, eco-friendly and affordable clothing, supporting local production and a young creative team.
Two years ago we started Rugazy with a simple idea - to create clothes that are not just a "thing" but an expression of a person.
Over time, we realized: our audience is not just those who care about sustainability. They are also active, creative, sporty people who care about being themselves - in movement, in creativity, in life.
Over time, we realized: our audience is not just those who care about sustainability. They are also active, creative, sporty people who care about being themselves - in movement, in creativity, in life.
And we realized:
Rugazy is not just a brand. It is a lifestyle for a new urban culture.
Rugazy is not just a brand. It is a lifestyle for a new urban culture.
Alice and Yana, cofounders of Rugazy, testing new t-shirts in action
February 2024
February 2024
What we stand for
- • Authenticity: We believe that fashion is about more than just following trends. Our designs reflect the individuality of those who wear them, allowing everyone to express their true selves.
• Sustainability: We’re committed to creating fashion that’s mindful of the planet. Our collections use sustainable materials, and we’re always exploring innovative ways to reduce waste and promote eco-friendly production.
• Creativity: We embrace creativity in everything we do, from our design process to our marketing campaigns. We aim to inspire people through clothing that blends modern fashion with artistic flair.
• Community: Rugazy is about more than clothing; it’s about connection. We work to foster a community of like-minded individuals who share our values and are excited about the future of fashion.
• Happiness: Above all, we believe fashion should bring joy. Whether it’s the feel of our fabrics, the uniqueness of our designs, or the positive impact we have on the planet, we strive to create moments of happiness for our customers.
At Rugazy, we’re on a mission to make modern fashion sustainable, fulfilling, and fun. Join us in our quest to redefine what fashion means, and be a part of a movement that values beauty in the ordinary, in emotions, and in memories. Together, we can make fashion a force for good.
